"Follow That Bird" - and friends!

Follow That Bird was re-released on DVD last month with a completely new cover that makes it almost unrecognizable. 

Apparently it's the same as the 25th Anniversary DVD that was released in 2009, but Warner wanted the title to fall in line with their new "and friends" line of video releases. 

Compare both to the original theatrical and VHS covers and you'll really see the downward trend this films promotional art is getting.

Theatrical Poster

VHS

If I didn't know better I would think "Big Bird and Friends: Follow That Bird" was a collection of Sesame Street episodes centered around Big Bird and games and not the classic 1985 film.

What do you think of the new cover?

Update:
Here are some of Warner Bros other "and Friends" DVD reissues. 

While I understand the theme Warner is going for, and reissuing compilations in nothing new, having "Big Bird and Friends" be a reissue of Follow That Bird and not Sesame TV episodes or material makes the theatrical film look like a direct to DVD movie, while there already so much Big Bird material NOT on DVD that could have been used.