Cookie Monster is expanding his milk options and trying almond milk in a new ad for Califia.
See Cookie Monster go "googly-eyed" for Califia Almondmilk and cereal in the ad below:
Here's more about the campaign:
With a creamy, delicious taste that complements a variety of cereal flavors, Califia's Unsweetened Almondmilk is a top choice to pair with cereal for anytime snacking – morning, noon or night. It contains 0 grams of sugar, 35 calories per 8-ounce serving and is an excellent source of calcium. Every delicious drop is dairy-free, soy-free and non-GMO certified.
"While nearly 50% of liquid dairy consumers have plant-based milk in the fridge and the average household has four types of milk, most of them use dairy milk for their cereal mainly out of habit,[1]" said Suzanne Ginestro, chief marketing officer at Califia Farms. "At Califia Farms, we believe plants can offer something different and something better, opening up a whole new world of delicious possibilities and prompting consumers to rethink everything, including the type of milk they add to their cereal. We're excited to team up with Cookie Monster as Califia Farms shows people how our Unsweetened Almondmilk can help take cereal from 'yum' to 'yumyumyum' through this new campaign."
Running nationally across TV, digital and social, the campaign, which was developed with Goodby Silverstein & Partners (GS&P), aims to inspire and remind consumers that dairy-free, plant-based milks can help elevate cereal moments, both in terms of taste and health. It encourages consumers to join the iconic Cookie Monster, who sees that having cereal with almond milk can be "irresistibly good."
