General Mills Officially Announces Monster Cereal Henson Collab!

General Mills officially announced their partnership with The Jim Henson Company for this year's Monster Cereal line.

According to the press release, the promotion launches in August, with boxes starting to arrive in stores now.

There will be tie-merch available through shop.henson.com as well a Walmart exclusive limited edition "Fuzzy" Franken berry box available October 7th.

"The frightful fun features the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it’s a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.

“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight — and the first-of-its-kind fuzzy Franken Berry box.”

For the full experience, fans can head to social media to see and hear the Monsters in action — brought to life in full puppet form unlike ever before.

UPDATE: Here's a look at the Walmart exclusive "Fuzzy" box:

For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit cerealsociety.com.