General Mills Celebrates 55th Anniversary of Monsters Cereals with Henson Encore!

General Mills is celebrating the 55th anniversary of their monsters cereals with another collaboration with the Jim Henson Company. 

General Mills is pouring a bowl of bewitching fun with the return of the limited-edition Monsters Cereals. This year marks the 55th anniversary of Count Chocula, Boo Berry and Franken Berry and to celebrate, the iconic cereals are returning with newly designed packaging and the reimagined puppets created by The Jim Henson Company, first introduced last year.

Over the years, the Monsters have become a beloved tradition — from larger-than-life mascots to sought after collectibles — always signaling the start of the haunting Halloween season. This year, super fans can score a limited-edition fuzzy Count Chocula cereal box, designed to replicate the fleece-like texture of the puppets, available exclusively on Walmart.com for $7.76 starting October 1st.

“For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls,” said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. “Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company's creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves.”

“Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “And new this Halloween, we're giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet.”

The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month.

NEW Merchandise added for General Mills X Henson's Monster Cereals!

The next wave of merchandise for General Mills X The Jim Henson Company's Monster Cereals is now available.

This wave includes T-Shirts, mugs, sweatshirts, magnets, and more featuring all three of the Henson Creature Shop version of the classic cereal mascots together. 

Monster Cereals Art Print

Monster Cereals T-Shirt

Monster Cereals Magnet

Monster Cereals Coloured Mug


Monster Cereals Tote Bag

Monster Cereals Hoodie

Monster Cereals Coaster

Order your these monstrous new collectibles for a limited time at the links above from shop.Henson.com.

Merchandise for General Mills X Henson's Monster Cereals Now Available!

The first wave of merchandise for General Mills X The Jim Henson Company's Monster Cereals is now available. 

So far the items include bowls, T-Shirts, towels, mugs, sweatshirts, and water bottles featuring the Henson Creature Shop version of the classic cereal mascots.   

From Henson's website:

"This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of-its-kind collaboration with the legendary Jim Henson Company - celebrating its 70th anniversary this year - Count Chocula, Boo Berry and Franken Berry are being reimagined as puppets to delight fans in an entirely new way."

They go on include that "shop.Henson.com is the exclusive destination for merch and collectibles that commemorate this historic partnership."

Order your these monstrous collectibles for a limited time at shop.Henson.com.

Watch the First Commercial for General Mills X Henson's Monster Cereals!

Along with the official announcment, General Mills released the first commercial featuring Count Chocula, Boo Berry, and Franken Berry reimagined by The Jim Henson Company’s 

Take a look as the monsters get ready for their close up in "Behind the Scenes":

General Mills Officially Announces Monster Cereal Henson Collab!

General Mills officially announced their partnership with The Jim Henson Company for this year's Monster Cereal line.

According to the press release, the promotion launches in August, with boxes starting to arrive in stores now.

There will be tie-merch available through shop.henson.com as well a Walmart exclusive limited edition "Fuzzy" Franken berry box available October 7th.

"The frightful fun features the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it’s a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.

“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight — and the first-of-its-kind fuzzy Franken Berry box.”

For the full experience, fans can head to social media to see and hear the Monsters in action — brought to life in full puppet form unlike ever before.

UPDATE: Here's a look at the Walmart exclusive "Fuzzy" box:

For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit cerealsociety.com.

Jim Henson's Monster Cereals Now in Stores!

As we reported last week, the Jim Henson Company has teamed up with General Mill's Monster Cereals for a special promotion celebrating the Henson Company's 70th anniversary.

We now have a better look at the packing and links to see if your local Walmart has them in stock. 

Boo Berry Cereal with Monster Marshmallow Limited Edition:

Count Chocula with Monster Marshmallows Limited Edition

Franken Berry Cereal with Monster Marshmallows Limited Edition:

Thanks to darkdisneypark, we also now have a look at the back of the boxes that all connect and have a special plaque  that says:

“JIM HENSON reimagined the way we look at monsters by making them a joyful and friendly part of our world.

To celebrate the 70th anniversary of The Jim Henson Company, our beloved crew of merry monsters are joining the family thanks to the talented artists at Jim Henson’s Creature Shop.”

As you can see the frames contain many creature shop monsters including Norman and Haggis from Me and My Monsters, Jr. Gorg from Fraggle Rock, Fizzgig from The Dark Crystal, Ludo from Labyrinth, as well as Snerfs, Splurge, Scred, and many more!

Sneak Peek - Henson Company Teams Up with Monster Cereals for 70th Anniversary Collab!

In celebration of The Jim Henson Company’s 70th anniversary, a truly nostalgic and unexpected collaboration is brewing! The iconic studio is partnering with General Mills for a special promotion featuring none other than the beloved Monster Cereals—Count Chocula, Boo Berry, and Franken Berry.

What makes this collaboration so exciting? For the first time ever, Jim Henson’s Creature Shop is bringing the Monster Cereal mascots to life as puppets! These fan-favorite characters, long known for their animated and illustrated versions, are getting a fuzzy, felt-filled makeover that’s both charming and hilariously spooky.

The Henson-crafted monster puppets will appear across a wide range of media:

• Limited Edition Cereal Boxes featuring their new puppet likenesses

• Television and digital commercials that combine Henson’s trademark puppetry with the classic cereal magic

• Online content and social media ads

• In-store promotional items—possibly even puppets or collectible figures!

While we await the official press release and full campaign rollout, some early images of the puppet designs have already leaked—thanks to a listing spotted on Kroger’s website!

Stay tuned for more updates as the full campaign rolls out. And in the meantime, keep an eye on your local grocery store shelves—these limited edition boxes won’t last long!

General Mills Launching Sesame Street Cereal!

General Mills Inc. announced it's launching a Sesame Street cereal to make breakfast "more fun, delicious, and educational."

“We are thrilled to team up with 'Sesame Street' to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, senior brand manager at General Mills, in a news release. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”

The back of each box will open like a book and include a short story with Elmo in English and Spanish. Each story follows Elmo as he engages in counting, recognizing shapes and letters.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop, in the news release. “Breakfast gives kids the boost they need to grow, play, and learn each day.”

Post 's "C is For Cereal"

This isn't' the first time Sesame Street has been "cerialized" though. Back in 2013, Post Foods had a short lived Sesame Street "C is for Cereal" line. 

Look for the new Sesame Street cereal in January when it will launch with two flavors: 

The C is for Cinnamon, which features Cookie Monster and Elmo on the box, includes cinnamon flavored cereal pieces in A-Z letter shapes.

The 1 2 3 Berry, which has Elmo and Abby Cadabby on the box and includes berry flavored cereal pieces in 0-9 number shapes.