General Mills Celebrates 55th Anniversary of Monsters Cereals with Henson Encore!

General Mills is celebrating the 55th anniversary of their monsters cereals with another collaboration with the Jim Henson Company. 

General Mills is pouring a bowl of bewitching fun with the return of the limited-edition Monsters Cereals. This year marks the 55th anniversary of Count Chocula, Boo Berry and Franken Berry and to celebrate, the iconic cereals are returning with newly designed packaging and the reimagined puppets created by The Jim Henson Company, first introduced last year.

Over the years, the Monsters have become a beloved tradition — from larger-than-life mascots to sought after collectibles — always signaling the start of the haunting Halloween season. This year, super fans can score a limited-edition fuzzy Count Chocula cereal box, designed to replicate the fleece-like texture of the puppets, available exclusively on Walmart.com for $7.76 starting October 1st.

“For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls,” said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. “Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company's creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves.”

“Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “And new this Halloween, we're giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet.”

The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month.

Sneak Peek - Henson Company Teams Up with Monster Cereals for 70th Anniversary Collab!

In celebration of The Jim Henson Company’s 70th anniversary, a truly nostalgic and unexpected collaboration is brewing! The iconic studio is partnering with General Mills for a special promotion featuring none other than the beloved Monster Cereals—Count Chocula, Boo Berry, and Franken Berry.

What makes this collaboration so exciting? For the first time ever, Jim Henson’s Creature Shop is bringing the Monster Cereal mascots to life as puppets! These fan-favorite characters, long known for their animated and illustrated versions, are getting a fuzzy, felt-filled makeover that’s both charming and hilariously spooky.

The Henson-crafted monster puppets will appear across a wide range of media:

• Limited Edition Cereal Boxes featuring their new puppet likenesses

• Television and digital commercials that combine Henson’s trademark puppetry with the classic cereal magic

• Online content and social media ads

• In-store promotional items—possibly even puppets or collectible figures!

While we await the official press release and full campaign rollout, some early images of the puppet designs have already leaked—thanks to a listing spotted on Kroger’s website!

Stay tuned for more updates as the full campaign rolls out. And in the meantime, keep an eye on your local grocery store shelves—these limited edition boxes won’t last long!