Friday, November 7, 2014

Sky Movies Christmas ad uses Frozen, Lego, The Muppets and Spiderman!

Sky movies in the UK will be adding Frozen, The LEGO® Movie, The Amazing Spider-Man 2 and Muppets Most Wanted to the line up with winter and Disney, Warner Bros and Sony teamed up to make ad and highlighting each film. 

Check out the ad:

While the clips used from Spiderman and Frozen appear to be recycled from the films, 
the Muppet and Lego segments are completely brand new. 

Here's the full article from the Irish Mirror:

Sky Movies Christmas advert packs in Frozen, the Muppets and Spiderman to bring family on
incredible adventure

Nov 07, 2014 00:01 

By Colin Brennan 

Ever dreamed of taking your family on a Frozen adventure with Olaf? Or fight villains with Spiderman? What about having fun with the Muppets?

Well, that's exactly what one family does in Sky Movies' new Christmas advert.

We've got an exclusive look at the festive clip, which will premiere on TV during The X Factor on November 8. You can check it out now above.

Viewers will be transported through movie worlds that will join Sky Movies this December:
Frozen, The LEGO® Movie, The Amazing Spider-Man 2 and Muppets Most Wanted.

The advert follows the unsuspecting family as they are whisked off on a magical movie tour.

Along the way, they transform into a variety of animated versions of themselves, which have been painstakingly created by filmmakers from across the world.

From taking a sleigh-ride through the icy Frozen landscape, to popping-up centre-stage in the
middle of the Muppets theatre, the ad follows the family as they are dropped directly into the action
and adventure.

Throughout their journey, they also come face-to-face with film characters, including Kermit the Frog (Muppets Most Wanted), Spiderman (The Amazing Spider-Man 2), Emmet (The LEGO® Movie)
and Olaf (Frozen).

Bringing the films to life even further, Sky is also offering families and movie fans the chance to
create their own adventure.

Created by WCRS and directed by critically acclaimed cinematographer, Ivan Bird, the 60 second
spot includes bespoke hand-drawn and CGI animations, alongside brand new scenes and characters created especially for Sky Movies in collaboration with Animal Logic, Disney, Sony Pictures
Television and Warner Bros.

It took a team of over 130 artists, animators, crew, performers and producers to bring the family to
life, working in film studios across the world from California, to New York and London to Sydney.

Ian Lewis, Director, Sky Movies commented: “Enjoying movies with the family is a big part of
Christmas so we decided to bring some of them to life this year. We are very proud that Disney,
Warner Bros. and Sony have allowed us to create special scenes with these iconic characters
for our new Christmas ad campaign."

Each animation and bespoke film scene required a huge number of man-hours, with the
crew clocking-up over 5,500 hours in total.

From early December, visitors to will be able to create a personalised Christmas
image that they can share online and send to loved ones, featuring themselves, family and friends with
characters from the four movies featured in the advert.

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