Farmers Insurance Heads to Sesame Street!

Farmers Insurance is teaming up with Sesame Street to help celebrate the show's 50th anniversary. 

“For over 90 years, education has been a key component of Farmers efforts to help make a positive impact in our communities. The opportunity to work with one of the most engaging and educational programs, Sesame Street, and its cherished characters to help people learn a thing or two from Professor Burke (Simmons) was a natural fit for Farmers,” says Leesa Eichberger, head of brand marketing at Farmers Insurance.

As part of the partnership, Farmers is sponsoring a short-form video series on Sesame Street’s YouTube channel that focuses on problem-solving.

“We’re incredibly pleased to work with Farmers on new content that encourages families to be healthy and safe,” says Scott Chambers, senior vice president and general manager, educational media and licensing, North America, Sesame Workshop. “Farmers’ support of the new YouTube series allows us to extend our mission of helping kids grow smarter, stronger and kinder.”

Of the three commercials above, two feature real-life Farmers claims reenacted with “Sesame Street’s” familiar furry faces.
The spots will air on broadcast networks such as NBC and CBS during college football, MLB and NFL games, in-theater and will also be supported digitally with presence on Hulu and Buzzfeed.

For the duration of the campaign, Sesame Street will have a presence on the Farmers Insurance website, where a special hub contains behind-the-scenes photos and shareable content featuring Professor Burke and the Muppets of Sesame Street.