It's a very simplistic take on the character and doesn't really convey the character. Maybe some stray hairs sticking over his mouth and over the top edge would have helped. Without that he looks too round and contained and we all know Animal is neither.
It actually get's worse when a plant is added to create his "hair." I don't know about you, but the photo on the package above makes him look like a tomato!
This could lead to a whole new line of interesting food shaped Muppet products! But untill then, you can order you "Tomato Animal" from Amazon UK.