Thursday, February 12, 2015

Throwback Thursday: Jim Henson's 1977 American Express Ad!

Earlier this week American Express began airing a new ad touting that the American Express card can now used with Apple Pay.

A clip from Jim Henson's ad is featured, but you can see it in it's entirety below: 

What's always fascinated me about that ad was that even though it was shot in 1977, two years into production of The Muppet Show, Kermit, 
Miss Piggy , Fozzie, or even Gonzo who were the shows biggest stars aren't featured in the ad. 

Sure Miss Piggy and Dr. Teeth have "cameos" in the beginning, but otherwise the most popular characters in the ad are Scooter and Floyd. Nigel is the only other named Muppet to appear.

So it's always struck me as funny when Jim says "everyone knows them" when in fact most people could only identify two out the five Muppets featured.

Jim made two other commercials for American Express were made in 1979, though neither of which appear to be online. 

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