Tuesday, July 18, 2017

Sesame Street Slings for Chrysler!

The Muppets have always been known for making commercials. Since the very beginning, Jim Henson financed his company by using his characters to sell products. You can see many of these early commercials here

The Sesame Street characters, however, were mostly shielded from this practice. They were used to sell numbers and letters, not actual commercial products. Even when they did stray into shilling for products they usually featured a Sesame product whose sale fed back into Sesame Street itself. 

That doesn't seem to be the case of these new Sesame Street spots for the Chrysler Pacifica. Their very clever just like the old school Henson commercials were (minus the carton violence) and the characters and relationships are all intact. It just feels odd seeing these characters hawk a product that's not directly aimed at children. 

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