As with many of the merchandise at Kohl's, t looks like this was older stock that didn't sell. If using branding from The Muppets, not to be confused with The Muppets didn't give it away, the 2012 copyright on the bottom should.
The watch comes in a metal case, with recent stock photos adorning it. The price tag says $19.99, but they were having a sale and it came to just $13 when it was rung up!
Notice anything odd about it? Take a closer look at the date. "The Muppets Since 1954"