One of Bill's best known character's is Pepe the King Prawn, but in addition performing, Bill's other credits include Muppet captain, producer and director.
In 2002, Pepe was the spoke prawn for Long John Silvers seafood chain. Take a look at some of Pepe's spots, which Bill also directed:
In addition to Long John Silvers, Pepe was also featured in a 2011 commercial for Cravendale milk in the UK.
In 2014, the prawn was featured in a Toyota Highlander's "No Room For Boring" campaign.
Pepe's a great spokes-prawn, just as Bill's a great spokes person for the Muppets!