Henson Names MGA Master Toy License for Fraggle Rock!

The Jim Henson Company has named MGA Entertainment the Master Toy License for Fraggle Rock: Back to the Rock as well as the classic Fraggle Rock series.

The agreement includes toys based on the Apple TV+ series as well as sub-licensing opportunities for other product categories.

“Fraggle Rock: Back to the Rock has introduced a whole new generation to the joyful and hilarious Fraggles, Doozers and Gorgs that inhabit Fraggle Rock,” said Chris Lytton, President and COO of The Jim Henson Company. “The show’s themes of embracing empathy, celebrating diversity, and of course dancing your cares away are as relevant today as ever. With a deep understanding of and respect for this iconic Henson property, the creative team at MGA Entertainment are the perfect partners to bring the world of Fraggle Rock to life in toys that fans everywhere will love.”

The initial line of toys from MGA Entertainment will include plush and feature plush based on characters from the Fraggle Rock: Back to the Rock series. They will be available online and begin to be on shelves in retail stores in Fall 2024 and will be featured throughout the Fall and Holiday seasons. The agreement also includes sub-licensing opportunities for both Fraggle Rock: Back to the Rock and the classic Fraggle Rock IP with MGA’s brand Little Tikes, and in other categories such as children’s apparel and home, beginning early 2025.

“We are so proud to partner with The Jim Henson Company, the people who have brought smiles, joy, and educational entertainment to millions and millions of children around the world for generations,” said Isaac Larian, Founder and CEO, MGA Entertainment. 

“MGA continues to grow with our own new and existing IP and as the licensee for other important brands. We look forward to bringing new, innovative, and fun toys from the Fraggle Rock: Back to the Rock series to life.”

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®.