Thursday, January 28, 2021

DoorDash's New Sesame Street Campaign and Super Bowl Ad!

DoorDash is teaming up with Sesame Street for a new marketing campaign. The food delivery service will have new commercials and content featuring the Sesame Street Muppets including on airing during the Super Bowl.


DoorDash will mark it's first Super Bowl with our Sesame Street friends in as part of a larger campaign to showcase its other services beside food delivery.

The first 60-second spot "The Neighborhood" will run during the first quarter of the game and stars actor/ rapper Daveed Diggs along side Big Bird, Cookie Monster and Grover.

"The Neighborhood" reimagines the clastic Sesame Street song "People in Your Neighborhood"  to highlight all the things that people can order from stores in their communities through DoorDash such as convenience stores, pharmacies and pet suppliers. The spot was directed by Academy Award winner Michel Gondry (Eternal Sunshine of the Spotless Mind).

As part of their partnership, DoorDash will donate $1 to Sesame Workshop for every order it receives on Super Bowl Sunday, Feb. 7, up to $1 million.

DoorDash released the teaser below for their Super Bowl ad titled "Reading" feat. Daveed Diggs, and Cookie Monster:

"Daveed Diggs and Cookie Monster spend some time reading while they wait for their DoorDash order to arrive. When Cookie Monster learns that Daveed is expecting their takeout any moment, the blue Muppet decides he needs to finish his book right away. His voracious appetite takes over and he shoves the book straight into his mouth. Although the book has a picture of his beloved baked treats on the cover, Cookie Monster determines that it's a "tough read" when it doesn't break into a million crumbs like the real food."

DoorDash's Sesame Street campaign premiere's during the Super Bowl Sunday, Feb. 7 on CBS.

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