Sesame and CCTV Continue Long Partnership

According to trade magazine Total Licensing Report, Sesame Workshop and China's Central Television Children’s Channel (CCTV) will continue their 35 year long partnership and will shoot scenes for the first time on Sesame Street's set!

Building on a relationship that began 35 years ago with the televised “Big Bird in China” special, China’s national broadcaster China Central Television Children’s Channel and Sesame Workshop, the nonprofit educational media organization behind Sesame Street, will co-produce segments for CCTV’s annual Spring Festival special.

For the first time, CCTV will be on the iconic Sesame Street set in New York to shoot segments showcasing Chinese New Year traditions, customs, and legendary stories.

Since 2014, Sesame Street’s Cookie Monster, Elmo, and Lily have joined CCTV children’s hosts Ju Ping, Dong Hao, Jin Guizi, Xiao Lu, Sister Moon, Huang Wei, Red Apple, Green Bubble, Brother Sesame and Du Yue to learn about what makes Chinese New Year unique. Last year, the furry friends visited Singapore to learn about Spring Festival celebrations outside of China.