It's all part of the "Eat Brighter!" campaign.
According to the Produce Marketing Association:
Since the campaign began, more than 30,000 stores have accepted produce labeled with Sesame Street characters, more than 100 commodities have been enrolled and more than 52 industry members have signed on to support the campaign, a collaboration between Sesame Workshop and the Produce Marketing Association commissioned by Partnership for a Healthier America.
Last month, Elmo, Oscar the Grouch and Cookie Monster started to appear on 3-pound bags of Nature’s Bounty Organics potatoes. While Chelan Fresh will roll out 1 and 2-pound dark cherry bags in July featuring Elmo, Cookie Monster and Big Bird
Mac Riggan, vice president of marketing at Chelan Fresh Marketing, Chelan, Wash., said the company is rolling out 1.25-pound and 2-pound dark cherry pouch bags in July in an Eat Brighter! campaign featuring Elmo, Cookie Monster and Big Bird. The characters will capture the attention of moms and young children, Riggan said. The Eat Brighter! campaign is a collaboration between Sesame Workshop and the Produce Marketing Association commissioned by Partnership for a Healthier America.
Research shows that a lot of moms from 24 to 45 years old watched Sesame Street when they were young, he said.
“They recognize the (characters) as much as the kids do.”You can read more here and at the links above.